Privacy Policy

Introduction

Zenna Alchemy ("we," "us," or "our") is a private somatic healing arts practice based in Denver, Colorado. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website, book a session, or interact with our services.

Information We Collect

We collect information you provide directly to us, as well as information gathered automatically through your use of our website.

Information you provide:

• Booking information: Name, email address, phone number, and session notes when you reserve a session.
• Health intake forms: Health history and relevant wellness information you share to help us tailor your session.
• Payment information: Payment details processed securely through Stripe (see Payment Processing below).
• Communications: Information you provide when you email us or otherwise communicate with us.

Information collected automatically:

• Analytics and usage data: Pages visited, time spent on pages, browser type, device information, and referring URLs.
• UTM parameters: Campaign tracking data from links in emails and other marketing materials.
• Cookies and similar technologies: Small data files stored on your device to improve your browsing experience (see Cookies & Tracking below).

How We Use Your Information

• Service delivery: To schedule and prepare for your sessions, and to tailor our services to your needs.
• Communications: To send booking confirmations, session reminders, and respond to your inquiries.
• Marketing: To send occasional newsletters and updates about our services, with your consent. You can unsubscribe at any time.
• Analytics and improvement: To understand how visitors use our website and improve your experience.

Payment Processing

All payments are processed securely through Stripe, a PCI-DSS compliant payment processor. We do not store your credit card number, expiration date, or CVV on our servers. Stripe's privacy policy governs the handling of your payment data. For more information, visit Stripe's Privacy Policy.

Health Information

The health and wellness information you provide through intake forms is used solely to customize your session and ensure your safety and comfort. This information is treated with heightened confidentiality. We do not share your health information with third parties. Please note that Zenna Alchemy is a wellness practice, not a medical or mental health provider, and your intake information is not a medical record.

Cookies & Tracking

Our website uses cookies and similar tracking technologies to:

• Analyze website traffic and usage patterns.
• Track the effectiveness of our email marketing campaigns through UTM parameters.
• Remember your preferences for future visits.

You can control cookies through your browser settings. Disabling cookies may affect the functionality of certain features on our website.

Data Sharing

We do not sell, rent, or trade your personal information. We share data only with the following service providers, who process it on our behalf:

• Stripe: Payment processing.
• Analytics providers: Website usage analysis.
• Email marketing platform: Sending newsletters and session-related communications.

Data Retention

We retain your booking and contact information for as long as necessary to provide our services and maintain our business records. Health intake information is retained for the duration of our practitioner-client relationship and a reasonable period thereafter. You may request deletion of your data at any time (see Your Rights below).

Your Rights

You have the right to:

• Access the personal information we hold about you.
• Correct any inaccurate or incomplete information.
• Request deletion of your personal data.
• Opt out of marketing communications at any time.

To exercise any of these rights, please contact us at the email address below.

Contact

If you have questions about this Privacy Policy or how we handle your information, please contact us at hello@zennaalchemy.com.